AutoLeadStar Client Story: Quirk Auto Dealers

AutoLeadStar Client Story: Quirk Auto Dealers


AutoLeadStar helps us sell more cars simply
by taking a lot of the manual work out of our day to day. If you don’t have an artificial intelligence
built into your dealership or built in to your marketing campaigns, you’re really behind
the curve and AutoLeadStar is definitely taking one step ahead of the curve. Falcon is great because as a user you come
to our website based on your engagement the AI will serve you content or offers
based on what you’re looking at. With their dynamic pop up offers we will target
the customer at the right moment, at the right time, with the right message. They’ve replaced all of our other vendors.
So, we’ve consolidated our trade in tool, our chat team, our pop-up offers, we’ve consolidated
all of that into one company, AutoLeadStar. They have a whole reporting dashboard, an analytics
dashboard, so everything is funneled into DataAi. I can then see that whole customer journey
in a dashboard which then helps me make a smarter decision on what I want to do with
my marketing dollars. We know what we need to tweak along the way,
whether it’s a Facebook ad, whether it’s a Google ad, whether it’s an email campaign
and we can track that and see the ROI on each campaign. Or we can say you know what, this is great. Let’s double the budget on this ad. So, that’s something that helps us sell
more cars and because we can see the complete picture and that’s what really
drives value for us. They’re able to understand what we go through
on a day to day basis and especially what we’re working towards in the future. I think that’s one of the most critical parts
of the automotive industry is where you have a lot of these large companies that are kind
of outdated and are kind of playing catch up AutoLeadStar has recognized this and is
working towards the future in what we are working towards, not necessarily what we’re
doing right now but what we want to be, and I think that’s one thing that separates AutoLeadStar from the competition. The intelligence of AutoLeadStar is by far
second to none. We think of AutoLeadStar as a partner in
business on a day to day level and in the future. It’s because they don’t just focus on one
thing. They really focus on the whole picture. They’re not just pushing their ideology
or pushing their agenda, they’re listening to what we have to say you know, as dealers
and they’re finding solutions for that.

About the Author: Michael Flood

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