Behind the Wheel is back! Season…
season 3 episode 1. Now. SUPERBOWL! Okay so we just wrapped up an
incredible campaign for Whitefish Credit Union for EcoChecking. We got to
shoot a super dope Superbowl commercial!! and it was a really fun project that had
a huge scope of production for us Yeah, we did, we launched a whole campaign.
We had two Super Bowl commercials, a thirty and a sixty second, as well as print
collateral for billboards, in-branch teller posters and retractable banners, direct mailers Super Bowl commercials. And it was a super fun project, we got the opportunity to work with Whitefish Mountain Resort and the Forest Service
but more importantly Maggie Voisin and Parkin Costain,
local heroes, legends, incredible athletes Yep, super fun to work with. We brought out a film maker with amazing cameras
from North Carolina. It was a huge production,
we had to have ski patrol with us to make sure we were safe.
It was two really early mornings of shooting and it was a great success. It’s probably my favorite
project of all time as well as effective. Everywhere we go people are talking
about it and it’s been really exciting because the feedback has just been
fantastic and I think it’s a project that we’re gonna walk away from feeling
really excited about and really happy to have been a part of it. Whitefish Credit Union thanks for being an awesome client and for actually being the most creative
credit union out there. [sings jingle] [music] When you can bank anywhere, anytime,
anything is possible Introducing eco checking from Whitefish
Credit Union. Make anything possible. Yeah so a lot has been happening since the last time we have done Behind the Wheel 2019, we’re celebrating 10 years in
business now, ooh ooh! That’s been exciting. I am getting old. A little bit. Not exciting. But reality. What else? Oh my gosh we’ve had so many big changes we hired a new brand manager we
hired an associate creative director in-house. So now we’ve hired two
employees this year already. Yeah there’s more people. And new walls!
New walls! So we bought a new building downtown and we have a permanent home and
we’ve been going through construction for a while. For a while, which you know
is what it is. It’s really hard to run a company and keep keep seven people
happy in an office where there’s construction happening all the time so
thank you to our crew for sticking that out and thank you, you know, to all our
employees who put up with all our weird video conferences and truck meetings. No more truck meetings. This is our current meeting room. We’re doing a video chat with 10 Barrel. We finally have a conference room. And offices. Yeah, it’s super dope. Walls. [sings] from the window… to the wall It’s done. Thank God. This time on Behind the Wheel and with our podcast we’re focusing each episode
around a specific word each month. So Lisa what is our word this month?
It’s initiative! and what does initiative mean to you? Initiative is making things happen for yourself and not thinking like, oh, our customers will just show up now because I did it, like, you still have
to take initiative. It reminds me of the movie Billy Madison and a little
speech about the boy who lost his way You don’t sit on the porch. So on our podcast Outside
by Design we interviewed three different guests this month about the word
initiative and what it meant to them so we had Micayla Gatto the incredible
mountain biker and artist we had Annelise Loevlie from Icelantic skis and
we had Mallory Ottariano from Kind Apparel so you can find all those episodes
from February about initiative Wherever you get podcasts. Iris is killing it on the podcast she’s booking all these amazing human beings
she’s internet stalking them, contacting them recording it, I just, I don’t even
know how you do it. Thanks Iris. Iris is killing it, you should listen to the
podcast. It’s so much better than all the other seasons. It’s a really good season
and we have a lot more episodes dropping in March so keep an eye out. The wink and gun.