Biggest Myths In The Car Wheel Industry

Biggest Myths In The Car Wheel Industry

– Wheels can be a bit, well, they can be a bit
misunderstood, okay? And it’s a hot topic,
“Why?” might you ask? Well, one could say, it’s a little bit like a
Rocky Rococo experience, which by the way if you’ve
never had Rocky Rococo, I feel very bad for you. When you jump into wheels and the argument comes along with, that analogy makes no sense. Anyway, well when you
jump into the wheel scene, there’s a lotta arguments
that come across, because people just don’t really understand a lot of the history that’s going in out of the wheel industry and all the fun, quirky
stuff that happens in it, because there’s quite a bit. There’s quite a bit of things that go on. That not a lot of people know, and it’s a little bit confusing. And then people argue on the internet, and then it’s just weird and
it makes me uncomfortable. It’s like if only there was a channel that could talk to you
about some of the myths in the car wheel industry, that help, you know, clear the air, if you will, kinda remove
the fog and allow you to know exactly what are
some of the car myths in the, in the, in the, in the wheel industry. I’m Alex, Alex.FI on Instagram, and today we are gonna be
talking about the top myths, in the car wheel industry. Lets go. And if you’re just jumping into this, don’t forget to subscribe, so we can keep makin’
bangin’ videos like this. And we promise your commitment won’t end in a blaze like your first serious relationship. (astonished crowd yelling) Okay, we only post quality content. All right? And if you’re looking
for after market wheels, tires or suspensions, be sure to hit us up over at Plus we have a gallery that’ll show you what actually fits your car, because that is a problem, all right? Everybody’s got a war
on something right now, our war is on bunk fitment, okay? And this will actually show what wheels fit on your car, so its actually very nice. Do yourself a favor, go check it out. Anyway, the wheel industry
is an odd place to be, okay? It usually requires a
good chunk of change, to actually get into. It’s incredibility difficult
to create anything, that is original in its
own way, shape or form, because there’s always like hints of different designs in everything. And has quite a few different communities, when you look at the wheel industry, that only run certain
wheel setups, or styles, because of the loyalty to the brand. You’ve got a lot of people that will just stay within one car wheel company, or car wheel manufacturing company, because that’s what they like. Now loyalty is good, but it can be a little
misrepresented in the wheel industry. You see, on this wonderful green earth, there’s only so many
factories that make wheels. You might be asking yourself, “why? “Why does that exist, Alex?” Well, I’ll tell you why, because wheel manufacturing
takes a good chunk of space, all right? It requires a massive
amount of upfront resources, and for the most part, is an actual pain to do. So most of these
factories end up overseas. Most predominantly, they end up in China. Now there’s a lot of
companies and factories that would want to make them in America, but they’re expensive to do it. There’s even been rumors
of companies like, Wheel Pros and stuff like that, trying to make an American factory, to make their wheels. Which sounds fantastic, and I pray that Rotiform Wheel
prices don’t go up, okay? But what does this mean? Well, it means you got a few
forging companies in America, since that’s all bespoke stuff, and that’s where you’ll see
a lot of wheel manufacturers say that their wheels are made in America. But really, there’s mostly
factories in Taiwan and Japan, a couple in Europe and the
rest of them are in China, because anything that’s
not a bespoke wheel style is gonna be made overseas. I am patiently waiting
for a coffee sponsor. I know we talk about China
and everybody gets mad, or they don’t get mad, maybe because they don’t
care anymore, I don’t know. When I was young, everybody
cared about that stuff. Then, people would be like, “what? (speaks in foreign language) Huh? That’s bad. Well, no and actually, mostly really no. Okay, because most cast wheels, even rotary forged wheels are going to be made overseas. Predominantly by Chinese factories, and it may be easy to
think that, that is bad, but the quality and finish kinda surpasses a lot of
the worldwide competition, ’cause when it comes to business everyone’s always gonna
go to the what’s the best, or what’s the cheapest. And a lot of times if
you go one way or another you’re gonna have one hell of a ride. To top it all off, because the factories
are so stacked with work, they’ll only take on the biggest orders. Now remember there are
only so many factories, especially overseas. Which means that a lot of
aftermarket wheel companies that are natural competitors, or indirect competitors,
to people like you, and people like me go in together on getting their wheels
made at the same factory. Different companies will make their wheels at the same factory. – We have technology! Dah dah dah dah! – Its true, lots of the differences in cast wheels are minuscule at best. With the biggest important being testing over everything else. You don’t want a wheel to
blow out underneath you. But go to a factory in China or Taiwan and you’ll find 10 to 20 different brand, all having their wheels
built at the same time. The same way, with the same systems. And its kind of interesting because nobody wants to talk about the fact that a lot of
those are made hand-in-hand. Once it hits the states though, people wouldn’t bet a dollar, that they were made the same way because of brand
recognition and marketing, because once it hits the states the companies they go their very, very, very much separate ways. Now people making wheels together isn’t the only thing
that seems to be a myth. Or at least seem to be a thing that not a lot of people know about. But another thing is that people usually don’t get too mad about it, because it doesn’t hit
their front door yet. A big myth about the
wheel game though is that, because if you have an expensive wheel, that means that you have the best quality. And you have to kinda
look at that and say yes, but no because if you take
a good example like Konig, they’re kind of the ones that would be fighting that the most. They make original rotary forge wheels that are super functional looking, and most of them are
right around a $1,000.00 But those wheels in any other company, and the price will probably be more around 1400 bucks, or 1600 bucks, one would maybe even say 1700 bucks, because of the amount of
function that’s in the wheel. Because Konigs are under the price point, some people feel that they don’t make good enough wheels, because they associate price with quality. Which is entirely not true, the reason their pricing is where it’s at is due to the sheer volume of wheels that Konig makes
with it’s subsidiary partners and it’s big boy upstairs,
which is YHI International. Pair that with the tech that YHI has and what they share with Konig and their affiliation through some other companies, like Enkei. And all of the sudden
everything gets really confusing and gray, because certain factories make these parts but not these parts, or these parts, but not these parts. But Konig gets the best of both worlds because they ultimately get
to have their wheels made with some of the best tech out there, without paying a super high price point, because they share the space
with their other brands. These older companies
like Konig, Enkei, Work and even Rays all share history like this. And even though officially
they’ll probably never come out with that, they have many ties, connections and similarities with
others in the industry that the price they set on their wheels is largely based on whether they are going after a very specific customer or just simply because people
are willing to pay for it. That’s where the loyalty thing and the price thing go hand-in-hand. When we talked about, back at
the beginning of the video, when we said loyalty is important but you need to be careful. Now loyalty is good but it can be a little
misrepresented in the wheel industry. Because loyalty will also
make you usually pay more, for something even if
the quality is a standard to somebody else. And finally another big myth is the image of what makes a wheel real. Now I’m sure we’ve all heard it before, people on the internet, they’re like: “I’ll only buy the real wheels,” which is good, that’s okay, support real wheels. Yes, okay, and I completely agree. Finding wheel brands that
care about their product and not just about a sale, and build that loyalty with them. That’s what you wanna do, okay? Work is iconic for having huge following of loyal customers because of how much
care and craftsmanship, they put behind their wheels. But just like all good things in life, that doesn’t mean big
brands don’t make designs that look like another company. Just happens, it happens all of the time. Now whether people care
to admit it or not, is whether they’d like
to turn the old blinders and say “No I didn’t see that.” But it happens literally all the time. You’ll find old Enkei wheels,
Weds and even Rotiforms that share design similarities with other different designs. And its not a bad thing, and you don’t wanna be mad, because it just happens. It’s better to find a brand that aligns with what you care about as a wheel, than solely looking at a design creation as their validity, because
I’m gonna just pinky, pinky, pinky promise, that every single wheel out there took inspiration from
another brand or design. Again, what I’m saying there is that your wanna find a brand that you can find loyalty with, because they care about their product. And the quality that they’re making not just the design, okay? Try getting your hair cut unlike anything else out there, and it probably end up looking like a Velociraptor, which is why
so many wheel designs share so many similarities. So what was a question you
always wanted to have answered when it came to the wheel industry? You have to remember that there’s probably quite a few questions that
you may have out there, so drop a comment below and we will answer them for you. Because guess what? This isn’t health class, so be careful what you write
down there in the comments, okay, we’re not here to answer
your 7th grade questions. And if you’re looking for aftermarket, wheels tires or suspension though? Be sure to check us out over
at where we literally have
every single wheel, and tire suspension option
possible, all right? Plus you can check out the gallery, where you can build your wheels, tires make sure everything fits, so you don’t have bunk fitment. I’m Alex , from Fitment Industries. We will see you later, peace.

About the Author: Michael Flood


  1. What are your favorite wheels? Let us know! Don’t forget! Pick up our dope apparel and win a set of multi piece wheels!

  2. Could y'all make another video on coilovers except this time, demonstrating spring rates (like using a gopro mounted to the front fender facing the wheel to show the suspension travel of a couple different spring rates (ik it'll be different for most vehicles but its a general idea)) or giving your take on how some spring rates feel and what you consider to be low, high, and extreme for spring rates, and maybe do a vlog type thang and take the camera with you into the car or sumfin idk im just here tossin out some bomb ideas to help the people in the college towns where their only car friends are either whippin the yeeyee ass carolina squat troks or have stock suspension or air or lowering springs but not coilovers, putting said person at a tricky spot in the road since they cant get a feel for what any spring rate feels like. Anyway I have a wrx and im looking to buy my bc racing br coilovers from this place called FITMENT INDUSTRIES to become a low boi and im tryna know if my desired 10k spring rate is too high or too low or just right and a good time in general. Thanks.

  3. Well. I'm looking at you FI when convincing myself to pull the trigger to buy wheels and tires for my daily 2015 civic lx. I just know I hate needing tire pressure sensors, and added ceramic coating.

    So keep in convincing me. I want my 15" x 6" to turn into snazzy 17" x 8" soon.

  4. 90% of wheel consumers buy what is in stock that day at their price point, period. If your salespeople let a customer walk out without a set or a deposit, you need new salespeople.

  5. Not sure if you guys have done an episode but can you talk about:

    Suspension 1st then Wheels or Wheels 1st then Suspension does it matter?

    My car has 16inch rims, with drum brakes at the back and disc at the front im looking slowly begin to modifying my car so if i goto 18inch rims do i need to have enough money to change to bigger disc brakes all around?

    Also whats your recommend size for small cars.. Does going too big make handling worse and pointless?

    Some new vid ideas 😂

  6. was listening to the video in the background and not paying super much attention and then I came back right as the supra was on the screen and never hit a pause button so fast in my life

  7. Soon buying coilovers for my Volvo 740, not from FI tho 🤥 But you guys atleast inspired me to get some coils, going to ride alot better then my cut springs that doesent want to stay in place when you lift the car 😅

  8. Do one on the meanings of the names wheel, rim and tyre. For instance, some say that a "car" wheel is the combination of a wheel (the metal part) and the tyre (the rubber part) together. Others say that the wheel is the metal part which includes other things like the rim, spokes and the hub and obviously the tyre is a separate part to the wheel; meaning there's no single word for the wheel + tyre combo. You'd have to call it wheel and tyre and not just wheel. And go! =)

  9. Mine are Super Star Wheels and Leonhardiritt. Love them. Timeless designs. Have 4 sets lmao. Most recent the Leonhardiritt Bugel.

  10. Yeah selling wheels in my country of New Zealand i know about all this stuff too. I see heaps of average quality stuff and for me what a wheel brand can say about someone is the kind of people they are trying to sell too.

  11. If you get your wheels done by the Chinese, unless you pay premium, they will just rebrand your wheel. So those replicas you see, are not really replicas…

  12. Uh🤔"craftsmanship" means it was crafted…by hand… a craftsman…….not a computer CNC machine🤨🧐🤔

  13. Alex: we only make quality content

    Everyone: thinks of driver to driver

    Just so everyone knows, this is a joke. I’m not actually saying DTD is bad

  14. China does forged wheels as well now, forged blanks can be purchased from China and anyone with a cnc machine can cut a custom design. Rotiform cast is all made in China as are ESR. If you want quality buy JDM and avoid US stuff. Finishing on JDM wheels superior and made in Japan.

  15. if I increase the diameter of my car’s wheel, I don’t need to calibrate the speedometer ?? for example from a 225/45 R17 set to a 235/35 R19 set, since the total diameter changes, does the speedometer continue to mark the actual speed ?? or need to re calibrated for the new set of wheels and tires ?? thank you for the tips

  16. That's the reason why I'm getting jnc 005. Bbs reps but same crap. U just paying for name. All made in china or 3rd world country. Haters gonna hate.

  17. Thx for coming out with the knowledge. I work for an OE tier 1 and all these brands roll up to bigger umbrella parent companies that dont even market direct to consumer because its messy af compared to supplying direct to the car companies. So i can see why these brands want a stranglehold on the customer segments they have access to…
    Looks like wheelsnobbery may slowly go away…

  18. Is it true that oem factory wheels are better than aftermarket wheels? Old people love to say oems make better stronger wheels, that are super easy to balance, whereas aftermarket wheels are unbalanced and weak, and are always a bad decision. Thanks, hope you guys can answer this, I'd like to stick it to my boomer grandpa lol

  19. Hey so idk if this is the right place to post this, the subreddit isn't too big, but please pray for me. Last night we had a bunch of black ice and I started skidding and almost into another car. Luckily there was a mound of snow I thought would be a good place to cushion the stop. It wasn't, it was frozen over and hard as a rock. I completely fucked my front end and my passenger side. Idk if any of you pay or not, but please just pray she's not totalled. She's an '11 G37x Coupe and she's my baby

  20. Can you guys so a more in depth look at the Fortune Auto APLS system?

    I want the setup for my STI but none of the videos out there explain the APLS in detail.

    Like how long the tank takes to fill and how often it fills between lifts? How loud is the system? Can it be driven in the lifted position? What does the switch look like and where it could be mounted? Is there a higher voltage demand to operate?

    Etc. Etc.

  21. I went to your site, and you don't have my vehicle. It's a 2020 Nissan Kicks, and it's not listed on your site…I know it's not a performance vehicle…but I still want better rims and tires.

  22. So many myths. So much confusion about who makes who and what brand is a better quality than others. Simple solution: purchase custom forged wheels manufactured here in the U.S. like HRE, ANRKY, Forgeline, Vorsteiner, Rotiform, etc.

  23. Shouldn't you be looking at wheels based on their weight, strength, size availability and purpose for your car instead of design? I thought Volk Racing line and BBS forged line were a bit special with equipment for their manufacturing process (mainly done under much higher pressure than most other manufacturers that claim their wheels are forged). I think wheels are a waste of money unless 1. you added more power to the car, thus needing more tire, thus needing wider wheels, 2. installed bigger brakes thus need bigger size wheel, 3. looking for carbon/magnesium alloy/aluminum forged wheels for significant reduction of weight while retaining or even increasing strength of the wheel

  24. Help me guys. What tire size would be nice for rims[16" x 8j, et-23]- wheels(bbs rz469) for e46(sedan)? BMWseries3.2004.320d.msportpacket.B4 with H&R.
    Fenders are roled. Now roled on F: 7,5j x 17" ET42 and R: 8,5 x 17" ET50.
    Smile from SloveNIA😀😇

  25. Last June i bought a 2019 370z it’s currently stock yet I am in shop for some rims yet I have no clue what size to get or anything 😂😂😂 all I know is I want that aggressive look where the tires poke out a little from fenders I know nothing about cars tires rims. I mean I can change the oil fix spare but I am car illiterate

  26. Works,SSR,Weds,AG, BBS,kranze and high end brand name copy each other designs ,it's still "real wheels" because it's expensive and 2/3 piece Forged but if aodhan,cosmic racing,esr,jnc,esm and other cheap cast wheel brands copy from the other higher expensive brand it's "reps"🙄🙄🙄🤦🏽‍♂️🤦🏽‍♂️🤦🏽‍♂️ seriously who the fuck make this rule!?! Double standards what ppl think and saying…

  27. I'm not sure why? been watching for a long time now, and a quality channel very informative and educational and damn funny to. But what is confusing is why is the channel struggling with subscriptions? should've hit the 1mil subs long time already …. but im here like the other 417k and appreciate the work. hope it grows rapidly and keep up the good work guys

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