Car Dealers – What’s Your CAROI

Car Dealers – What’s Your CAROI


As a car dealer in today’s world, you’re probably throwing money at a bunch of different marketing channels in order to bring new shoppers to your website. You run Google AdWords campaigns, Yahoo/Bing campaigns, you might even be advertising on Facebook. Then, at the end of each month, your digital marketing vendor is able to tell you a lot of information about the money that you’ve spent. They say things like ‘Your traffic is up!” Or, your click through rate is fantastic!” Or, “you got more leads this month!” Yet, despite how much information your digital marketing vendor can report, they still cannot give you the one answer that you’re looking for… How much money did I make? At the end of the day, this is all that matters. Who cares how many clicks you got? You’re not in the business of clicks, You’re in the business of selling cars! Well, we’re here to tell you that those days are over. We can now measure true digital marketing ROI! Enter, CAROI! CAROI is the first and only system in the automotive industry that can match actual website leads from Digital Marketing to a vehicle sale. Want to know how many sales came from your SEM/PPC? Ask CAROI! Want to know if your SEO and organic traffic is profitable? Ask CAROI! Want to know if your Chat Program, Trade In Tool, or Credit Application are earning money? Ask CAROI! With CAROI you can now make Digital Marketing decisions using the information that really matters! CAROI is able to make sure that you maintain absolute profitability from all of your website traffic sources. With CAROI, you will never again have to pay for website traffic that does not result in car sales, which means you make more money! So stop worrying about how many clicks you got and start focusing on what really matters Selling cars! At the end of the day all you have to do is ask “What is your CAROI?” It’s that simple!

About the Author: Michael Flood

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