Doosan Aftermarket promoted in Bauma, Shanghai

Doosan Aftermarket promoted in Bauma, Shanghai


Welcome to Doosan venue and I’m glad to present to you at Shanghai, BAUMA. Aftermarket business is essential in construction equipment industry. Especially these days the market is facing new challenges. Doosan Infracore understands the
importance of aftermarket and emphasizes after sales
to support customers life cycle of Doosan machines. First of all aftermarket is very important because it really determine our customers’ decision when they try to repurchase the machine after they are finished of using the machine. There’s a survey that about 85% of decision to buy a same brand is based on their experience and aftermarket so that shows how much it is important. But at the same time, aftermarket is very complicated. It has a lot of, large number of transaction roughly about 500,000 transactions a year and we are talking about 200~300,000 different part numbers. So to deal with this, many transactions and part numbers is very complicated so without proper system or process this is almost impossible to run
aftermarket operations. Well I think it’s all very interesting. I have a little difficulty of understanding the Chinese but I certainly can understand the pictures. And Doosan certainly appeared to place a huge emphasis on their aftermarket support and their aftermarket service. Well one of the great things that Doosan is doing is that they’re really showing their value of the genuine parts and for the longevity of machines and improving the total operation cost and performance with customer, it’s really critical that we use genuine Doosan filters and under carriage performance. Well I think you did put a very strong focus on the customers and I think it’s not just decoration, I
understand that you stop by the hot number even though it’s in Chinese, I understand that one hot number people can perform whatever problem, we can have a solution.

About the Author: Michael Flood

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