Ford trims sedan lineup as auto sales trend bigger

Ford trims sedan lineup as auto sales trend bigger


BRIAN:..AT ONE TIME — THEY WERE KING OF THE ROAD.THAT 4-DOOR FAMILY HAULER WITH NAMEPLATES LIKE CAPRICE, CATALINA AND CROWN VICTORY.SUE:..BUT THE FOUR DOOR SEDAN CONTINUES TO FADE FROM SHOWROOM FLOORS. NOW FORD SAYS THEY WILL ONLY MAKE TWO OF THEM. 3 24 HOUR NEWS 8’S JOE LAFURGEY IS LIVE IN WALKER WITH MORE ON THE BIG ANNOUNCEMENT. 3 JOE:..NEWS OUT OF DEARBORN… FIESTA, TAURUS AND THE POPULAR FUSION MODEL SEDANS WILL BE A THING OF THE PAST AS EARLY AS NEXT YEAR. 3 IN EAST GRAND RAPIDS’ GAS LIGHT VILLAGE… YOU SEEM THEM PARKED AT THE CURB… WAITING TO HAUL KIDS, GROCERIES… WHATEVER THE NEED. SUV’S, CROSS OVERS, PICK UPS AND THE VEHICLE SOME SUGGESTS CAUSED THE BEGINNING OF THE END FOR THE FOUR DOOR SEDAN…THE MINI VAN. ((áááTAKE SOTááá))((AMBER COX, MOM/WHY NOT A PASSENGER CAR?BECAUSE I HAVE 3 KIDS AND GETTING THEM IN AN OUT IS REALLY EASY WITH SLIDING DOORS. ))AMBER COX REMEMBERS WHEN HER MOM LOADED THE KIDS IN A BIG OLD BUICK.NOT ANYMORE. ((áááTAKE SOTááá)) ((AMBER COX, MOM/ I THINK HAVING A BIGGER CAR ON THE ROAD, YOU FEEL SAFER THAN WHEN YOU’RE IN A LITTLE TINY CAR. KNOWING THAT THERE’S SO MANY OTHER BIG CARS AROUND YOU.)) ADD THREE MORE ONCE POPULAR FORD SEDANS TO THE LIST OF NAMEPLATES DESTINED FOR THE AUTO MUSEUMS.FIESTA, FUSION AND TARAUS COULD BE GONE FROM SHOWROOM FLOORS AS EARLY AS NEXT YEAR.THE FOCUS SUB COMPACT WILL BE REPLACED BY A NEW CROSS OVER STYLE CALLED THE FOCUS ACTIVE. WHILE DRIVEWAYS WAYS AND PARKING LOTS ARE ONE WAY TO MEASURE THE TREND AWAY FROM SEDANS… SALES FIGURES ARE ANOTHER. ((áááTAKE SOTááá))((MIKE WALL, IHS/IT’S AN EVOLUTION IN THIS INDUSTRY RIGHT NOW. ))IHS AUTO ANALYST MIKE WALL SAYS AS RECENT AS 2012… THERE WAS ABOUT A 50/5O SPLIT BETWEEN PASSENGER CARS AND LIGHT TRUCK SALES. ((áááTAKE SOTááá)) ((MIKE WALL, IHS/ LAST YEAR IT WAS 64 PERCENT LIGHT TRUCK. THIS YEAR WE’RE LOOKING AT 67 PERCENT. WE SEE IT GOING UP OVER 70 PERCENT IN THE COMING YEARS. ))((áááTAKE SOTááá)) ((ROB KELLER, PRESIDENT-KELLER FORD/ IT ACTUALLY MATCHES UP TO OUR DEALERSHIP AN ALOT IN THE AREAS OF THEIR PRODUCT MIX. 80 PERCENT OF OUR SALES ARE F SERIES TRUCKS. EXPLORERS, CROSS OVERS, SUV’S AND JUST A VERY SMALL AMOUNT ARE THE SEDANS.))WHILE FORD’S MADE IT OFFICIAL.. THERE’S TALK OF OTHER AUTOMAKERS REDUCING SEDAN PRODUCTION IN FAVOR OF THE LIGHT TRUCK STYLE VEHICLES. THE WILDCARD IN ALL THIS…PRICES AT THE PUMP. ((áááTAKE SOTááá))((MIKE WALL, IHS/ THERE MAY BE SOME RISK THERE. NOW I SAY THAT, AND CROSS OVER HAVE IMPROVED NOTICEABLY ON THE FUEL ECONOMY FRONT. SO IT’S NOT THE PENALTY THAT IT USED TO BE.BUT THERE IS STILL SOME OF THAT RISK… )) 3 JOE:..FORD IS NOT GETTING OUT OF FORD IS NOT GETTING OUT OF THE CAR BUSINESS ALL TOGETHER. AMONG THE VEHICLES THAT WILL REMAIN IN THE LINE UP… THEN ICONIC MUSTANG. LIVE IN WALKER, JOE LAFURGEY, 24 HOUR NEWS 8. 3

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