How Auto Dealers Can Optimize The Mobile Experience For Car Shoppers

How Auto Dealers Can Optimize The Mobile Experience For Car Shoppers


Hi my name is Spencer Daniels, I’m a digital strategist at LotLinx. Apart of working at LotLinx, I was an account manager at a digital marketing agency, apart of that I worked on the Adwords customer support line. Today I’m going to be talking about different ways to improve the mobile experience on your site for your users. Outside of just having just a mobile friendly website. The reason Im going to be talking about this today is because year over year the mobile traffic has tended to increase. Without any signs of it showing to stop so some of our dealers even report that there are more mobile visits per month than
desktop so I think that’s something that we need to address on how are you
optimizing your site based on the behavior of your mobile traffic one thing I think
that all users should be talking about is mobile click to calls. Mobile click to calls whether your tracking them via event tracking or if you have dynamic call tracking numbers that are set up for each individual traffic sorts at
sending traffic to your site however you’re tracking these mobile engagements
based on them contacting you via phone number it needs to be something that
you’re doing it needs to be part of your digital strategy to improve your mobile
site and analyze it so that you can continue to see where your potential
customers are coming from. Second, lead form completions you’re probably tracking all lead form
completions on your site by now but have you segmented these lead form completions by device to check for the conversion rates based on each device if you’re
checking for mobile conversion rates for lead forms you’re probably going to see a
significantly lower completion rate of that in desktop so maybe replace that lead form
with a Text us now with a text friendly number a mobile click to call button
that’s maybe more prevalent the lead for whatever you choose to put in the
section test it against the lead form completions and see if it mean
improvements for the number of people contacting you third physical address users shouldn’t have to leave at page to
find the physical address for your dealership if they have to go to each
other pitch that they have to go to you risk losing them when they’re having to
find this plus you’re you’re taking the focus off the page that are ready to
Vince them to contact you get those directions so they’re gonna lose focus
on that and have to focus on finding the address from this point also if that addresses on a PDP page and
they want to come in and see that people directly they’re gonna copy that address
in pieces into a mass out where they can’t drive directly to you they’re not going to use the Contact Us
map on your site and follow that while they’re driving to the dealership how
you set up your site should reflect on the number of users visiting device
whether that’s mobile desktop or whatever it maybe it should be tailored
to each device that visits their site each experience should be unique for
that device so I hope this helps thank you very much

About the Author: Michael Flood

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