How Facebook’s Recent Data Changes Impact Dealers

How Facebook’s Recent Data Changes Impact Dealers


Jonathan Thompson here with Force
Marketing, here to discuss some of the concerns that many of our dealer
partners have shared about Facebook and data, and we’re really here to set the
record straight. There’s three key facts that we’d like to review when you’re
working with companies like Force Marketing that have technologies like
Helix that still allow you to use Facebook marketing and have effective
results. Fact #1: as of August 15, Facebook no longer allows third-party
Partner Categories audiences. Fact #2: with the Helix Audience Network and
our partnership with Oracle, we’re still able to connect with first-party DMS and
CRM data, as well as conquest data through Oracle. Fact #3: Force
clients utilizing Helix will still experience the same effective audience
targeting that they’ve enjoyed up until this point.
Utilizing Helix and Facebook advertising, you can generate more new customers and
retain the ones you’ve already got. Contact us today when you’re ready to
take your Facebook advertising to the next level.

About the Author: Michael Flood

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