How To Handle Rejection In Sales

How To Handle Rejection In Sales


Welcome back. Rejection sucks. But you get
it a lot in sales. And honestly, rejection in sales can be a really good thing. I
want to teach you how to handle rejection in sales and how you can use
that to grow your business. Rejection sucks. Let’s face it. Nobody
likes to hear and no. Nobody wants to get rejected. And in sales, it’s not just a
rejection, it means you’re not gong to get paid. So, it’s a double whammy. I want to
talk to you about how to handle that and how not to let it affect you. First of
all, we need to start in this place of knowing our worth. I think it’s so easy
especially in sales to derive your worth from your numbers. I’m telling you that I
did it for years. I found my worth in my achievements. And I only felt good about
myself when my numbers were ticking up. Or when I was getting a pat on the back
from somebody else. What a terrible way to live. It’s like I needed the drug of
achievement I needed that “Attagirl!”. And I needed that sale to close
and watch my numbers grow. I’m here to tell you that’s not the right way to
live. And rejection in sales is not a bad thing. In fact, if you’re focused on
your purpose and on your core values and on the value that you provide, I
promise you, you will get rejected. And you will get rejected by the people that
you don’t want to be serving. So, it’s a good thing.
So, don’t take it personally. Rejection happens all the time in business. All the
time. And sometimes it comes right out of left field. It’s like, “Holy cow! That
person was totally excited about what we were talking about.” I answered all their
questions I was doing all the right things, they seemed really engaged. And
then all of a sudden, they ghost you or maybe they just tell you,
“Yea,h I’m sorry. It’s just not in the cards right now.” Or maybe something
happens with their business and they have to step back or pivot. None of that
is a reflection on you. As long as you’re doing your best and
you’re following your process and you are the expert on your business, when
those moves come a left field, it’s not a reflection on
you. Don’t take it personally. So many times this business owners especially
when our business is ourself. We’re selling our knowledge or services. It’s
really hard not to take it personally. But think about it this way. What you’re
providing your customers is your knowledge and your magic. Put yourself in
your customers shoes or that target who just ghosted you. What’s going on in
their life? You don’t know what struggles are they facing. What’s going on in their
business? Imagine this. Imagine maybe they’re going through a divorce.
Maybe they’re having to split their entire business because they started
this business as a partnership and now everything’s being split. They don’t know
how they’re going to get back on their feet. They’re not sure if they have to
close down their business or not. They want your services. They need your
services. They know they want to get to that next level with you. They are not
ready. Maybe they were a month ago. But all kinds of stuff just happened. It’s
like a volcano exploded in their life. And they’re just not sure what to do
next. They’re not in the right emotional space even to comprehend the knowledge
you’re about to share with them. Does that make more sense? There’s nothing you
could do in that scenario to get that sale. And in fact, it would be a slimy
sales move if you forced it on them when they’re not ready. So, when you get a
rejection in sales, think about what’s going on in their life. If they’re not
willing to share it with you, just understand and know with certainty that
there are things outside of your control. And if you did your best, then that
rejection doesn’t matter. Everyone is focused on their own needs. We humans,
were selfish. I’m selfish, you’re selfish, my husband’s selfish, my business partner
is selfish. And they’re not just being jerks. They’re being humans. We are primal
beings and we are just trying to do the best we can. We see things through
our own filter.Aand while we may even be trying to do the best thing for you and
trying to be humble ourselves, we’re still seeing through a world through our
own filter. People just make the best decisions they can make with the
information that they have. And so, when you think about rejection that way, maybe
their filter just looks a little bit different than yours.
Is there anything you can do about the rejection?Iis there something that you
can train them on or educate them on to see things a little bit differently?
Maybe it’s just a lost opportunity and you need to step back pivot and move on.
At the end of the day, rejection helps your focus as a business. A rejection
might be “Not now.” It might be a, “Hell, no. Not ever.” It might be a sign that you
were talking to the wrong person and all along. But if it’s a not now, I encourage
you to ask your target, “When would be a better time for me to reach out to you? I
understand that now isn’t a great time. How can I help you through this?” For the
example that we talked about earlier, maybe you could ask to reach out in 6
months when things have settled down a little bit. And in 6 months, maybe
she’ll be ready to pull the trigger. She’s back on her feet.
She’s feeling better about herself and she’s ready to move forward with what
you’re offering. A rejection doesn’t have to be a “Hell no, not ever.” It might be a
“Not now. Reach back later.” Have peace with the fact that people can be jerks. It’s
not a reflection on you and if you’re doing the best you can with the skills
and the tools that you have, don’t let it faze you. You’re doing great. Thank you for being here today. If you want to take what you learned in this
video about handling and rejection and weave it into the rest of your sales
strategy, I’d welcome you to grab the link from below to get my custom sales
blueprint.

About the Author: Michael Flood

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