The future of your car sales business is marketing videos

The future of your car sales business is in..
marketing videos. But actually, that should already be the present,
because most of the users shopping for cars online prefer to engage with video rather
than text, simply because it’s more dynamic, pleasant and rich in information. A Hubspot research says that 63% of consumers
pay the closest attention to video content and 53% of them craves more of it in the future. In fact, according to Cisco, by 2020 video content
will account for 82% of all consumers web traffic. But the best thing about video marketing is
that nowadays you can easily create a semi-professional video ads, simply by using your smartphone and
a free editing software. So what kind of video ads should you create
to sell your cars? I’ll give you three ideas in this video: The first idea is to do a Car Video Tour to
give a brief overview of the vehicle and highlight the most interesting features,
from technical things to more peculiar details like the interiors. It’s a very simple video but it can give
to the viewer a rich preview of the feelings of being inside that car. The second idea is to do a Test Drive Video
where you just film yourself driving around and sharing insights about
the driving experience. It works well with longer ads format and it’s
perfect to promote test drive events. The third and last idea is to do a How-To
video to share practical knowledge about the vehicle, such as how to best use the space
in the trunk or how to take advantage of all the technological features available. This kind of video show authority and trust
and that’s why it converts more leads. So these were three video marketing ideas that you can use to attract more potential customers and make more sales. Which one are you gonna test first? Let us know in the comments, I’ll see
you in the next video. Bye!

About the Author: Michael Flood

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