– Krankenhagen! – What? – Schmetterling! – What? – Ich Liebe Dich! – What? (stuttering in foreign language) – What? (rap music) – So, BBS was founded in 1970 by Heinrich Baumgartner and Klaus Brand. They actually originated the
company in the Black Forest, which is 45 minutes from
I don’t (bleep) know, and just south of Google Maps that. However, I was a betting man, I would say it’s somewhere in
Germany, which I’m right. (laughing) So what does BBS stand for? – Uhhhh. – It stands for Baumgartner
Brand Schiltach, which is the last names
of the founders of BBS, and the town in which
they were founded in. So, if you didn’t know,
BBS actually originated by creating plastic auto body parts, and until they inevitably
created a multi-piece design in their factory around 1972. When 1972 hit, they realized holy (bleep), we have something that
we can work with here, and began developing wheel processes and manufacturing
processes to begin delving into the world of after-market wheels. In fact, when BBS introduced this wheel, it was a three-piece,
multi-piece wheel in 1972. The reaction by the public was massive. (crowd chanting) BBS knew that they actually
caught on to something, and by 1979 they realized that they had way too much to
work with, and they began exploding in terms of
overall industrial growth. BBS knew that they had something
going on for themselves. They grew massively in the
course of seven to eight years. So, what did they decide to do? – What? – They went public. Between 1980 and 1983,
BBS created subsidiaries in the United States of America… Italy, and even Japan. (crowd cheering) Not only that, but 1983
was a massive year for BBS because they introduced
their infamous wheel, the wheel that everybody talks about when it comes to BBS, the RS. So, the wheel was a
monumental game-chanter. This meant that this wheel was taking over the world by storm. It actually introduced to 18
auto manufacturers and more as their actual standard wheel
for sport-modified vehicles. The thing was an absolute monster. So what did this mean for BBS? Well, imagine having a recipe for success. BBS began entering the
motor sport era and actually celebrated their 25th anniversary
with Michael Schumacher using the F1 championship as
their win using BBS wheels. So, everything was looking great for BBS. Now I would love to explain the history between 1995 and 2007, except
there’s not a whole lot. – Why? – Because they went bankrupt. This was a massive shock to the employees and even their partner,
IG Metals, which, in 2007, introduced a plan to invest another multi-million dollar
deal into the company, before they actually
initially declared bankruptcy. BBS claims that this what not due to any sort of financial mistake,
however they went bankrupt again in 2010. The company was eventually taken over by Belgian foundation,
Punch International. In 2012, Tyrol Equity
AG out of Austria joined in the shareholding to
become Mister Monopoly Man with the greens and blues
with the hotels on it. In 2015, BBS moved a section
of their headquarters and production site to
Haslach im Kinzigtal, which is still in
addition to the subsidiary they had in BBS Japan. BBS is literally scattered
everywhere depending on what part of the company
you’re looking at, and who’s fact-checking the information. The production, in terms
of the website, states that all of their wheels are product
tested, designed and forged in Germany, however it
does also state that their cast wheels are produced
and developed in Japan. So, they do have their own
processes and techniques that make BBS special. They introduced things like
the outer rim edge design to prevent any sort of curbing. They have hollow spokes that
help with weight reduction and integrity of the
wheel for easier to spin, minimizing loss of power,
and a bunch of other great things that make BBS great. They make wheels for almost every single automotive manufacturer you can imagine. Ferrari, Porsche, Rolls
Royce, Audi, BMW, Mazda, everything has a BBS logo or
had it at some point in line. So, BBS offers three lines of
wheels for their road wheels. They offer their Performance line, they offer their Cast line, and then they offer a Flow Forge line. Their process is done entirely in-house, according to their website,
but they don’t actually explain much of their exact processes. They do go into the rigorous
testing that they talk about, which includes impact tests and
rotation tests after damage. They’re obviously compliant with OEM, so that should say enough in terms of their overall quality. Their Performance line was
introduced in 1996 and uses the Flow Form technology which
we talked about in the past. They do use different techniques
depending on the wheel that you get, but this is a
great mid-level price point if you’re looking to get a set of BBS’s. But, price is not the
reason that you buy BBS. You get it for the
technology that you receive with every single wheel that you buy. So, this is the BBS LM, and
for running one of these, you’re probably looking at anywhere between $800 and $900 per wheel. So, you’re definitely
paying for what you get. The thing is, when you take
a look at a wheel like this, you wanna make sure you
know what you’re doing. BBS is one of those brands
where it’s not going to be this super flashy, in
your face colorful design. BBS develops the wheels
the way that they do strictly off mathematics
and scientific testing, and that’s what makes them
sometimes so goddamn boring. BBS is not known for breaking the mold when it comes to designs. They stick to what they know,
they stick to what works. And they never change. So, something that we
just wanted to discuss is the bankruptcies between 2007 and 2010, which is super important because
when you hear bankruptcy, it’s usually a red flag. And there’s conflicting reports
between why they did it, and what BBS is saying did it. However, what we’ve come to
realize is that BBS did it in 2010, and maybe even in
2007, as a resizing figure to help them get back to the roots of why BBS made their wheels. I gotta give them credit for
that, because there’s a lot of companies that get so
big, they get so huge, that they just cater
to as much as they can, and sometimes people
forget about who they were. These guys aren’t breaking the mold. They’re not changing the game. Their designs aren’t out of this world. In fact, a lot of them
are gonna look identical, or extremely similar. But BBS will never be
the brand that’s gonna just come out and
explode with new designs, or explode with new colors or creativity. And, I think that’s why they’ve fallen off in the past few years in terms of the after-market community. People still run BBS, yes absolutely. And, on the track, it is still one of the most popular wheels to date. BBS is a fading image, and I
feel like that’s the reason that BBS chose to go back to its roots. So, you gotta give them
pride, a pat on the back, for doing something like
that, but at the same time, I don’t think that you’re gonna see BBS as much as you used to 10 years ago. (weeping) So, if you guys stay tuned
to the end of the video, we’re giving away a… Sweatshirt, and a hat. Right, you know? So, if you guys tag a friend
and you share the video, we’ll be giving away
this stuff next Thursday to whoever we tag. We’ll actually have it in the video. So, we hope you guys enjoyed this one. It’s definitely a little bit different. More knowledge for you. We didn’t know if you’d enjoy
this more, but let us know in the comments what you
guys would to see next, the next brand we’ll cover next
Thursday, 5pm Central Time. Because we’re not those
cool guys on the West Coast. So, we’ll see you guys later. I’m Alex from Fitment Inc, peace. And, of course, if you guys
have any after-market wheels, add them to our automotive
gallery at We have the fastest
growing online gallery. It’s a ton of fun to go out there. It’s a ton of fun to check out what other people are running. All the specs are all out there. We’ll see you later, peace.

About the Author: Michael Flood

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