Welcome to on target. We talk about tips tactics and strategies for better automotive advertising. Why do most car dealer ad campaigns fail? Most car dealers do a great job of telling.
This is why the ads fail. Telling alone never makes people want to want to buy. 2 sides to the purchasing coin: Logic and emotion. Consumers buy on an emotional level
first. Then back it up with logic. Do your ads convey emotion? Do they speak to the heart of that car buyer? Skip all the facts, figures & hooks. Build your ads off emotion first. Reason #2? Most ads are filled with cliches. Best selection. Rock-bottom low prices.
World-class customer service. Best warranty. Best staff and the best
credit terms in town. Tip: drop the laundry list of
products & services Non – interested consumers will not buy. Tip: use a simple clear message. A simple, clear message will win every time. Start with a few adjustments to your ads and you will see an improvement That is exactly what advertising is supposed to. Think you need help? Get to know HMA